A gift of $130 will help reach 5 pregnant women who are seeking an abortion choose life for their babies – To give a gift, go to 560TheAnswer.com/human
Appearing on Chicago’s Morning Answer, Jeff Bradford, president and CEO of Human Coalition, told host Dan Proft that the cultural environment shaped by modern social media is making his organization’s work “more difficult than ever.” Responding to recent comments from social psychologist Jonathan Haidt about the disproportionate mental-health impacts on young liberal women, Bradford said those trends directly influence the fears and pressures that drive many women toward abortion.
Bradford described Human Coalition’s mission as both simple and ambitious: to end abortion in America by making it unthinkable and unnecessary. He said the group focuses on reaching women who believe abortion is their only option—many of whom, he noted, are influenced by online messaging that portrays motherhood as an obstacle and the unborn child as disposable. “Seventy-six percent of the women who come to us and say abortion is their only choice tell us they would prefer to parent if their circumstances were different,” Bradford said. “Social media amplifies the lie that they can’t flourish unless they end their pregnancy.”
According to Bradford, the overturning of Roe v. Wade intensified the emotional climate surrounding reproductive issues. Online narratives emphasizing restricted access to healthcare, combined with the rise of chemical abortions ordered directly to a woman’s home, have pushed more women toward private, rapid decisions without ever setting foot in a physical clinic. To counter that shift, Human Coalition has built what Bradford calls a “national rescue system” that uses digital outreach, telecare nurses, and licensed social workers to meet women online the moment they search for abortion services.
From there, Bradford said, Human Coalition addresses the real pressures driving crisis pregnancies—issues like housing instability, job loss, lack of childcare, education barriers, and relationship coercion. He emphasized that abortion does not resolve those problems. “You walk into a clinic with the same hardship you walk out with,” he said, “plus grief and regret.”
The organization also works on legislative and public-policy initiatives in the 20 largest abortion-dense markets, including Chicago. Bradford said Human Coalition partners with more than 10,000 organizations nationwide—pregnancy centers, nonprofits, and community service groups—to expand support networks for the women they reach. “No single group can solve this alone,” he said. “The need is far too great.”
Bradford noted that more than 70% of abortions are now chemical, a trend accelerated by telemedicine and the ease of ordering pills online. Without a fast digital response, he warned, many women will never encounter anyone offering alternatives, counseling, or material support. That reality has pushed Human Coalition to prioritize online engagement so it can connect women to real-time help before decisions become irreversible.
As part of their annual partnership drive, Bradford highlighted that a gift of $130 helps Human Coalition reach five pregnant women who are actively seeking abortions and present them with options, counseling, and long-term support. He said those interventions save children while helping women move from crisis to stability.
“The dominant message online tells women they can’t succeed unless they reject motherhood,” Bradford said. “Our job is to show them the truth: that they have value, their children have value, and they don’t have to choose between flourishing and giving life.”